How to Grow Your Business With A Podcast Part II: Managing Your Time and Budget

If you’ve read Part. 1 of this podcast marketing series, you did the hard part: plan. You have your listener profile, a unique concept that brings your brand ethos to life, and a realistic business goal for your podcast. Kudos! Now you may be wondering how to actually fit podcasting into your busy schedule. InContinue reading “How to Grow Your Business With A Podcast Part II: Managing Your Time and Budget”

How To Market Your Business With a Podcast Part 1: Goal Setting & Concepting

Welcome back to our Sounder Coaching Series where we invite experts from around the audio industry to help you podcast smarter! Our coach Ana Xavier, CEO of The Podcast Space, works 1:1 with business owners to help them integrate lucrative podcasts into their marketing strategy. Today, she’s sharing everything there is to know about planningContinue reading “How To Market Your Business With a Podcast Part 1: Goal Setting & Concepting”

Sounder Is Making It Easier Than Ever To Monetize Your Podcast

By Brittany Kandybowicz When I joined Sounder, I had one mission: Build monetization tools for all podcast creators on our platform. Take a peek into how we’re innovating in tandem with our podcasters to build the technology they want and need. And how we’re modernizing the way advertisers target audio inventory. People love podcasts. OverContinue reading “Sounder Is Making It Easier Than Ever To Monetize Your Podcast”

What is Audio SEO?

“Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing each day, there’s no good reason why audio isn’t a first-class citizen in the same way.” Zach Reneau-Wedeen – Google’s Podcast Team Audio Search Engine Optimization (SEO) is in it’sContinue reading “What is Audio SEO?”

SoundHER: Building Influence With Lauren Popish From The Wave Podcasting

Remember when reading was fun? When you tucked away in your bedroom and got lost in a story? Or maybe you got to witness your mother’s bookclubs, where womxn would discuss characters and plots well into the evening. Lauren Popish, founder of The Wave Podcasting, started her podcast, Book (Wine) Club, back in 2018. Her concept takesContinue reading “SoundHER: Building Influence With Lauren Popish From The Wave Podcasting”

9 Expert Tips to Monetizing Your Podcast From Home

Starting your own podcast is one of the most enjoyable ways to make money online. Not only are you in complete control of how you work, but you’ll also get to bring in revenue from creating content that you’re actually interested in. This is particularly useful due to the restrictions imposed by the COVID-19 pandemic, whichContinue reading “9 Expert Tips to Monetizing Your Podcast From Home”

How to Monetize a Podcast

There are currently three major ways to monetize a podcast. In our most recent Whiteboard Wednesday, we talk about how creators of all sizes can easily make money off of their audio via audio advertising, subscription, and services. Three Ways to Monetize Your Podcast Video Transcript On today’s Whiteboard Wednesday, I wanted to talk aboutContinue reading “How to Monetize a Podcast”

Are These Seven Myths Holding You Back From Podcasting?

Welcome to the first edition of Sounder’s Coaching Series, where we invite experts from around the podcasting industry to offer advice and answer common questions. Together we can podcast smarter! Today we welcome Travis Brown from PodDecks to debunk several common interview and hosting myths. Podcasts have become one of the world’s favorite forms of entertainment, with the numberContinue reading “Are These Seven Myths Holding You Back From Podcasting?”

7 Signs It’s Time To Invest In A Professional Podcast Studio

Welcome back to our Sounder Coaching Series, where we invite experts from around the podcasting industry to help you podcast smarter! Today, Andrew Santiago and Marvin Perdomo, co-founders of Bravery Studios, are here to explain to growing podcasters when it’s time to invest in their show. From sound engineering, to branding, to consulting, this duo has helpedContinue reading “7 Signs It’s Time To Invest In A Professional Podcast Studio”