The Podcast Ecosystem is Larger Than You Think

One of the world’s best and leading VCs, Andreessen Horowitz, recently released their 2019 podcast ecosystem report. The report is full of nuggets and details about the podcast industry. Podcast Consumption is Rapidly Growing Apple Accelerated Podcast Consumption on Mobile Devices Macro Trends Around Smart Speakers and Connected Devices within the Car Could Accelerate Growth Even Further AppleContinue reading “The Podcast Ecosystem is Larger Than You Think”

How to Find Market Size Podcast and New Business Research on The Fly

Google is the ultimate search tool, ask it the below questions and you will have enough market research information to determine the size and growth of your target market for your podcast within 10 minutes. Many successful, scalable and resourceful businesses focus on niche markets. For example if you are building an online dating appContinue reading “How to Find Market Size Podcast and New Business Research on The Fly”

2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021

The annual PwC and IAB podcast revenue numbers are in and they did not disappoint. As we have said numerous times before, the podcast market is in the first inning of a double header game. We will see innovation within this space we can’t even think of today. Just like search advertising completely changed theContinue reading “2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021”

By 2024, Every Business With a Blog Will Also Have a Podcast

It’s absolutely inevitable. We are forecasting that by 2024, every single business that currently has an active blog will also have a dedicated podcast. It may sound crazy now but the future will allow anyone, anywhere to create high quality audio and podcasts with just their computer and mobile phone in much less time thanContinue reading “By 2024, Every Business With a Blog Will Also Have a Podcast”

Spotify Paid $151MM for Anchor.fm

In February of 2019, Spotify announced they were acquiring Anchor.fm. We now know the total purchase price for the company was $151MM. The total purchase price consisted of $139MM in cash and $12MM related to the fair value of partially vested share-based payment awards replaced. Photo by Alphacolor on Unsplash In connection with the acquisition ofContinue reading “Spotify Paid $151MM for Anchor.fm”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”

The Best Voice Generated AI Ever — Joe Rogan’s Voice

We still live in a robotic voice world. Siri, Alexa and OK Google are boring and still sound like robots underwater. Photo by Przemyslaw Marczynski on Unsplash All of this may eventually change. What if you were able to select your smart speaker voice based on your favorite actor, musician or athlete? Theoretically, if there isContinue reading “The Best Voice Generated AI Ever — Joe Rogan’s Voice”

What is Defined as A Podcast Download and What is RAD?

The term “Download” might be a little misleading as it is not just related to physically downloading the file to a device. In simplest terms, a download is when a listener actively downloads your podcast or episode to their device and / or when a listener actively streams your episode by pressing the play buttonContinue reading “What is Defined as A Podcast Download and What is RAD?”

How Much do Podcast Jobs Pay?

Similar to how Google and Facebook created new job opportunities within the advertising space, the podcast industry is on a similar path. According to ZipRecruiter, there are currently 751 podcast specific podcast jobs within the US. Obviously, this isn’t every single job but just the available podcast jobs within ZipRecruiter. How much do podcast jobs pay?Continue reading “How Much do Podcast Jobs Pay?”

Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments

The Venture Capitalists are not only investing in the podcast industry at an all-time high, they are also embracing this medium in ways we haven’t seen since they started blogging a decade ago. Some of the VCs who also have a podcast. From Fortune. a16z podcast by Andreessen Horowitz The Riff by Box Group’s DavidContinue reading “Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments”