Spotify Paid $151MM for

In February of 2019, Spotify announced they were acquiring We now know the total purchase price for the company was $151MM. The total purchase price consisted of $139MM in cash and $12MM related to the fair value of partially vested share-based payment awards replaced. Photo by Alphacolor on Unsplash In connection with the acquisition ofContinue reading “Spotify Paid $151MM for”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”

The Best Voice Generated AI Ever — Joe Rogan’s Voice

We still live in a robotic voice world. Siri, Alexa and OK Google are boring and still sound like robots underwater. Photo by Przemyslaw Marczynski on Unsplash All of this may eventually change. What if you were able to select your smart speaker voice based on your favorite actor, musician or athlete? Theoretically, if there isContinue reading “The Best Voice Generated AI Ever — Joe Rogan’s Voice”

What is Defined as A Podcast Download and What is RAD?

The term “Download” might be a little misleading as it is not just related to physically downloading the file to a device. In simplest terms, a download is when a listener actively downloads your podcast or episode to their device and / or when a listener actively streams your episode by pressing the play buttonContinue reading “What is Defined as A Podcast Download and What is RAD?”

How Much do Podcast Jobs Pay?

Similar to how Google and Facebook created new job opportunities within the advertising space, the podcast industry is on a similar path. According to ZipRecruiter, there are currently 751 podcast specific podcast jobs within the US. Obviously, this isn’t every single job but just the available podcast jobs within ZipRecruiter. How much do podcast jobs pay?Continue reading “How Much do Podcast Jobs Pay?”

Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments

The Venture Capitalists are not only investing in the podcast industry at an all-time high, they are also embracing this medium in ways we haven’t seen since they started blogging a decade ago. Some of the VCs who also have a podcast. From Fortune. a16z podcast by Andreessen Horowitz The Riff by Box Group’s DavidContinue reading “Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments”

The Road to 3 Million Podcasts

We believe we are in the first inning of a double header as it relates to the podcast industry. In the relatively near future, podcasts will be as easy to produce as it is to produce blog posts today. And like blogs today, most businesses and individuals will be producing audio content at a scaleContinue reading “The Road to 3 Million Podcasts”

What is the perfect amount of time for a podcast episode?

As the podcast industry surpasses over 700,000 individual podcasts and over 29MM episodes, there is a large trove of data to gain insights from. One question we wanted to help answer is “What is the perfect amount of time for a podcast episode?” Photo by Claus Grünstäudl on Unsplash PacificContent analyzed over 10MM audio podcast episodesContinue reading “What is the perfect amount of time for a podcast episode?”

Amazon Should Acquire a Satellite Radio Company

Amazon Echo for the car is going to dramatically disrupt the satellite’s existing radio business model. This may even impact the way we listen to am and fm radio over the next decade. Amazon Echo for the car is a small device that leverages the internet on your phone to connect to Alexa. It’sContinue reading “Amazon Should Acquire a Satellite Radio Company”

Podcasts Now More Popular than Blogs

The US podcast market is expected to reach $1.6B in podcast advertising revenue by 2022. At its prime, blogging was a major way for businesses to evangelize, educate customers, reach new customers and even monetize in ways they weren’t able to do before. Blogging had a good decade run but now there is an evenContinue reading “Podcasts Now More Popular than Blogs”