We’re excited to be named as SpokenLayer‘s automated brand safety verification partner. This partnership will enable advertisers to invest confidently and transparently in SpokenLayer’s expansive catalog of short-form, scripted audio content.
SpokenLayer is a premier full-service creative studio specializing in audio media. The company works with a large portfolio of podcasts, including shows from Condé Nast, The Wall Street Journal, The Economist, and Dotdash Meredith. At launch, advertisers will be able to purchase ad spots with the assurance that surrounding content adheres to their brand values and to the brand safety guidelines set by the IAB and GARM.
Here’s what SpokenLayer CEO Andy Lipset said today:
“We keep hearing from advertisers that brand safety is a huge factor in their decision to purchase spoken word audio. Sounder’s brand safety solution gives us even more verification for advertisers to feel certain that SpokenLayer’s content continues to meet that need.”
Sounder’s brand safety solution leverages proprietary technology to enable large publishers to quickly gain access to auto-generated insights across their vast libraries of content. These insights include episode ratings, full transcripts, keywords, summaries, topics, and more. This data allows for publishers to maximize the value of their content by opening it up to more marketing investment.