2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021

The annual PwC and IAB podcast revenue numbers are in and they did not disappoint. As we have said numerous times before, the podcast market is in the first inning of a double header game. We will see innovation within this space we can’t even think of today. Just like search advertising completely changed theContinue reading “2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021”

What is Defined as A Podcast Download and What is RAD?

The term “Download” might be a little misleading as it is not just related to physically downloading the file to a device. In simplest terms, a download is when a listener actively downloads your podcast or episode to their device and / or when a listener actively streams your episode by pressing the play buttonContinue reading “What is Defined as A Podcast Download and What is RAD?”