How To Get The Most Growth Out Of The Sounder Discovery Suite

In this frequently updated article, we walk you through how to use the Sounder Discovery Suite to grow your podcast’s audience. For each tool, we explain what it is, how it works, and creative ways to use it. Read on for best practices! Hey there, Sounder Creator! Think of this article as an instruction manual for the SounderContinue reading “How To Get The Most Growth Out Of The Sounder Discovery Suite”

The Podcast Ecosystem is Larger Than You Think

One of the world’s best and leading VCs, Andreessen Horowitz, recently released their 2019 podcast ecosystem report. The report is full of nuggets and details about the podcast industry. Podcast Consumption is Rapidly Growing Apple Accelerated Podcast Consumption on Mobile Devices Macro Trends Around Smart Speakers and Connected Devices within the Car Could Accelerate Growth Even Further AppleContinue reading “The Podcast Ecosystem is Larger Than You Think”

How to get Your Content on Voice Search

A new study by SEMRush did an analysis of what it takes to get your content on smart device voice search. They analyzed over 50,000 queries in order to determine what the qualities of the the content should be to show on these devices. Photo by Sebastian Scholz on Unsplash The Bottom Line in Showing inContinue reading “How to get Your Content on Voice Search”

2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021

The annual PwC and IAB podcast revenue numbers are in and they did not disappoint. As we have said numerous times before, the podcast market is in the first inning of a double header game. We will see innovation within this space we can’t even think of today. Just like search advertising completely changed theContinue reading “2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”

The Best Voice Generated AI Ever — Joe Rogan’s Voice

We still live in a robotic voice world. Siri, Alexa and OK Google are boring and still sound like robots underwater. Photo by Przemyslaw Marczynski on Unsplash All of this may eventually change. What if you were able to select your smart speaker voice based on your favorite actor, musician or athlete? Theoretically, if there isContinue reading “The Best Voice Generated AI Ever — Joe Rogan’s Voice”

What is Defined as A Podcast Download and What is RAD?

The term “Download” might be a little misleading as it is not just related to physically downloading the file to a device. In simplest terms, a download is when a listener actively downloads your podcast or episode to their device and / or when a listener actively streams your episode by pressing the play buttonContinue reading “What is Defined as A Podcast Download and What is RAD?”

The Road to 3 Million Podcasts

We believe we are in the first inning of a double header as it relates to the podcast industry. In the relatively near future, podcasts will be as easy to produce as it is to produce blog posts today. And like blogs today, most businesses and individuals will be producing audio content at a scaleContinue reading “The Road to 3 Million Podcasts”

What is the perfect amount of time for a podcast episode?

As the podcast industry surpasses over 700,000 individual podcasts and over 29MM episodes, there is a large trove of data to gain insights from. One question we wanted to help answer is “What is the perfect amount of time for a podcast episode?” Photo by Claus Grünstäudl on Unsplash PacificContent analyzed over 10MM audio podcast episodesContinue reading “What is the perfect amount of time for a podcast episode?”

Will “Deepfake” Ruin the Podcasting Industry?

“Deepfake” videos and audio have the potential to destroy reputations, sway the elections, and maybe even start a World War. Deepfake (a portmanteau of “deep learning” and “fake”) is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videosContinue reading “Will “Deepfake” Ruin the Podcasting Industry?”