Defining Your Customer Through Personas

If you are just getting started in creating a new business and have an idea now it is time to understand exactly who your customers will be so you can get quality feedback from them before you start spending more time or money building out the company. You need to create a detailed customer personaContinue reading “Defining Your Customer Through Personas”

Competitive Analysis Through Spying

When you have greater visibility into your competition, you are able to answer internal strategic questions much more quickly than if you were to go through the process of solving the problem yourself. For example, strategic questions like: How can we dramatically increase qualified traffic to our site for free? What marketing message is mostContinue reading “Competitive Analysis Through Spying”

The Emotional States of Resourcefulness

“Rational thoughts never drive people’s creativity the way emotions do.” — Neil deGrasse Tyson The act of being resourceful is not derived from one single thought or action an individual or group has or does. It is, however a combination of consistent and decisive thoughts and actions that are within the spectrum of a variety of resourcefulContinue reading “The Emotional States of Resourcefulness”

Resourceful Companies Tend to Be Successful Companies

When you think of company resources you may think of money, time, employees, technology, etc. I can say with utmost certainty that there is not a positive correlation between the number of resources a company has and the increased probability of success. It certainly makes it easier if you have resources but the most successfulContinue reading “Resourceful Companies Tend to Be Successful Companies”

Automation and The Future of Jobs

The cost to start and run a business has dropped dramatically from just 10 years ago. 10 years ago, if you sold products and wanted to build a website, it would have cost you well over $400K to get up and running with very limited features. Today, you can sell your products online within hoursContinue reading “Automation and The Future of Jobs”

The Fake it Until You Make it Approach To Business Validation

In 1984 Richard Branson’s flight from Puerto Rico to The British Virgin Islands was cancelled. The airline didn’t have enough passengers to warrant a flight so he decided to charter one, grabbed a blackboard and as a joke wrote, ‘Virgin Airlines’ on top of it. He then wrote $39 one way to BVI. He wentContinue reading “The Fake it Until You Make it Approach To Business Validation”

Tips to Becoming More Creative

Being creative is one of the most important traits of being resourceful. Some people are born with the ability to leverage their right side of the brain more than others. The right side of the brain is responsible for art awareness, creativity, imagination, intuition, insight, holistic thought, and music awareness. As compared to the leftContinue reading “Tips to Becoming More Creative”

5 Questions to Ask During In-Person Interviews for New Products

The In-person interviews tend to be much more helpful than just customers surveys for a variety of reasons. One, they are much more personal and you are talking to a potential future customer who is in your target market. Two, when you ask open-ended questions, you may not only get validation for your idea butContinue reading “5 Questions to Ask During In-Person Interviews for New Products”

How To Generate Amazing Business Ideas

Generating Business Ideas Below are a few simple tricks to help spark the creative idea generation process. Use Personal Frustration for Inspiration Over the years we have learned that frustration can be the catalyst for innovation. If you harness the power of your personal frustration and combine it with something you are passionate about, amazingContinue reading “How To Generate Amazing Business Ideas”