Radio Giant Gets into Podcasting, 50 Podcasting Tips and More.

Listen to the episode below: Full Episode Transcript This week we discuss, radio giant acquires podcast businesses, 50 tips to grow your podcast show, Google improved podcast search and the top random podcasting thought of the week. According to the Wallstreet Journal, Entercom, one of the largest US radio broadcast companies, bought two podcast relatedContinue reading “Radio Giant Gets into Podcasting, 50 Podcasting Tips and More.”

Podcast Episode — Popular Podcast Formats, Live Podcast Events up 2,000% and More.

Listen to the episode below” Transcription of the audio: Mark Leonard posted in article in Medium entitled, “The Seven Most Common Podcast Formats”. We were interested in seeing which formats are the most common and here they are. At number 1, One-on-one interviews. This is the most common simply because it is the easiest toContinue reading “Podcast Episode — Popular Podcast Formats, Live Podcast Events up 2,000% and More.”

Everything You Need to Know About the History of Podcasts

The Statista Research Department conducted a study in 2018 on the market overview and consumer habits of the podcast industry. They identified that the number of podcast listeners in the USA is estimated to be 73 million. By 2022, they forecast that the numbers will grow to 132 million. The study backs its numbers toContinue reading “Everything You Need to Know About the History of Podcasts”

The Podcast Ecosystem is Larger Than You Think

One of the world’s best and leading VCs, Andreessen Horowitz, recently released their 2019 podcast ecosystem report. The report is full of nuggets and details about the podcast industry. Podcast Consumption is Rapidly Growing Apple Accelerated Podcast Consumption on Mobile Devices Macro Trends Around Smart Speakers and Connected Devices within the Car Could Accelerate Growth Even Further AppleContinue reading “The Podcast Ecosystem is Larger Than You Think”

How to Find Market Size Podcast and New Business Research on The Fly

Google is the ultimate search tool, ask it the below questions and you will have enough market research information to determine the size and growth of your target market for your podcast within 10 minutes. Many successful, scalable and resourceful businesses focus on niche markets. For example if you are building an online dating appContinue reading “How to Find Market Size Podcast and New Business Research on The Fly”

2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021

The annual PwC and IAB podcast revenue numbers are in and they did not disappoint. As we have said numerous times before, the podcast market is in the first inning of a double header game. We will see innovation within this space we can’t even think of today. Just like search advertising completely changed theContinue reading “2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021”

By 2024, Every Business With a Blog Will Also Have a Podcast

It’s absolutely inevitable. We are forecasting that by 2024, every single business that currently has an active blog will also have a dedicated podcast. It may sound crazy now but the future will allow anyone, anywhere to create high quality audio and podcasts with just their computer and mobile phone in much less time thanContinue reading “By 2024, Every Business With a Blog Will Also Have a Podcast”

The Art of Creating Amazing Podcast Show Notes

Think of podcast show notes as another way to reach your listening audience by providing a description of what your podcast episode is about. It not only helps increase your ranking in podcast discovery sites like iTunes, Google Podcasts and Stitcher, it also helps increase your SEO when you add these show notes to yourContinue reading “The Art of Creating Amazing Podcast Show Notes”

Spotify Paid $151MM for Anchor.fm

In February of 2019, Spotify announced they were acquiring Anchor.fm. We now know the total purchase price for the company was $151MM. The total purchase price consisted of $139MM in cash and $12MM related to the fair value of partially vested share-based payment awards replaced. Photo by Alphacolor on Unsplash In connection with the acquisition ofContinue reading “Spotify Paid $151MM for Anchor.fm”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”