Simple to Implement Title Best Practices for Podcasters

There are a variety of things you can do to get more listens on your podcast. Below are a list of a few things that can help. As always, the great data from PacificContent has a few suggestions. Show Title Name Tips Show titles should be clear, concise, unique, specific, and evocative. They need to telegraphContinue reading “Simple to Implement Title Best Practices for Podcasters”

Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments

The Venture Capitalists are not only investing in the podcast industry at an all-time high, they are also embracing this medium in ways we haven’t seen since they started blogging a decade ago. Some of the VCs who also have a podcast. From Fortune. a16z podcast by Andreessen Horowitz The Riff by Box Group’s DavidContinue reading “Q1 of 2019 Has Been the Best Quarter Ever for Podcast Related Investments”

The Road to 3 Million Podcasts

We believe we are in the first inning of a double header as it relates to the podcast industry. In the relatively near future, podcasts will be as easy to produce as it is to produce blog posts today. And like blogs today, most businesses and individuals will be producing audio content at a scaleContinue reading “The Road to 3 Million Podcasts”

Podcasting 101: The Beginners Guide to Podcasting

Podcasting is, without a doubt, one of the most transformative media formats on the market today. It has done for radio what print on demand has done for publishing — democratized the process in a revolutionary way. Anyone can make a podcast, and so the possibilities in this industry are wide-open. If you listen to podcasts, chancesContinue reading “Podcasting 101: The Beginners Guide to Podcasting”

What is the perfect amount of time for a podcast episode?

As the podcast industry surpasses over 700,000 individual podcasts and over 29MM episodes, there is a large trove of data to gain insights from. One question we wanted to help answer is “What is the perfect amount of time for a podcast episode?” Photo by Claus Grünstäudl on Unsplash PacificContent analyzed over 10MM audio podcast episodesContinue reading “What is the perfect amount of time for a podcast episode?”

Podcasts Now More Popular than Blogs

The US podcast market is expected to reach $1.6B in podcast advertising revenue by 2022. At its prime, blogging was a major way for businesses to evangelize, educate customers, reach new customers and even monetize in ways they weren’t able to do before. Blogging had a good decade run but now there is an evenContinue reading “Podcasts Now More Popular than Blogs”

Developing New Podcast and Business Ideas by Focusing on Customer Problems

If you are looking to start a new podcast or business and don’t know what topic or industry to start with, we recommend focusing on two things, 1) an industry you are passionate about and 2) customer and personal frustrations within that industry. Let’s do an exercise together. Photo by Mark Fletcher-Brown on Unsplash Define somethingContinue reading “Developing New Podcast and Business Ideas by Focusing on Customer Problems”

Will “Deepfake” Ruin the Podcasting Industry?

“Deepfake” videos and audio have the potential to destroy reputations, sway the elections, and maybe even start a World War. Deepfake (a portmanteau of “deep learning” and “fake”) is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videosContinue reading “Will “Deepfake” Ruin the Podcasting Industry?”

Podcast Protocol: How to Interview Someone for a Podcast

The popularity of podcasts has grown significantly in the last couple of years. What used to be a niche industry has now become one of the world’s favorite forms of entertainment. Now, there are more than 73 million podcast listeners in the US alone. With so many people listening, more and more new podcasts areContinue reading “Podcast Protocol: How to Interview Someone for a Podcast”

Traditional Media Companies and Podcasting

Traditional media companies are starting to embrace podcasting and it is starting to pay off. The New York Times has one of the most popular daily podcasts called the TheDaily and it launched in February of 2017. In this short amount of time, TheDaily now has well over 100MM downloads and has reached over 2Continue reading “Traditional Media Companies and Podcasting”