2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021

The annual PwC and IAB podcast revenue numbers are in and they did not disappoint. As we have said numerous times before, the podcast market is in the first inning of a double header game. We will see innovation within this space we can’t even think of today. Just like search advertising completely changed theContinue reading “2018 Podcast Ad Revenue Grew 53% from 2017 and will reach $1B by 2021”

By 2024, Every Business With a Blog Will Also Have a Podcast

It’s absolutely inevitable. We are forecasting that by 2024, every single business that currently has an active blog will also have a dedicated podcast. It may sound crazy now but the future will allow anyone, anywhere to create high quality audio and podcasts with just their computer and mobile phone in much less time thanContinue reading “By 2024, Every Business With a Blog Will Also Have a Podcast”

The Art of Creating Amazing Podcast Show Notes

Think of podcast show notes as another way to reach your listening audience by providing a description of what your podcast episode is about. It not only helps increase your ranking in podcast discovery sites like iTunes, Google Podcasts and Stitcher, it also helps increase your SEO when you add these show notes to yourContinue reading “The Art of Creating Amazing Podcast Show Notes”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”

The Ultimate Guide on How to Significantly Grow Your Podcast Listeners

The popularity of podcasting has been rising in the last couple of years. The amount of people who listen is increasing, too. Now, around 144 million people in America listen to podcasts. Competition is high, and to get access to that huge pool of listeners, you’ll need to have more than just a good podcast.Continue reading “The Ultimate Guide on How to Significantly Grow Your Podcast Listeners”

What is Defined as A Podcast Download and What is RAD?

The term “Download” might be a little misleading as it is not just related to physically downloading the file to a device. In simplest terms, a download is when a listener actively downloads your podcast or episode to their device and / or when a listener actively streams your episode by pressing the play buttonContinue reading “What is Defined as A Podcast Download and What is RAD?”

How Much do Podcast Jobs Pay?

Similar to how Google and Facebook created new job opportunities within the advertising space, the podcast industry is on a similar path. According to ZipRecruiter, there are currently 751 podcast specific podcast jobs within the US. Obviously, this isn’t every single job but just the available podcast jobs within ZipRecruiter. How much do podcast jobs pay?Continue reading “How Much do Podcast Jobs Pay?”

Simple to Implement Title Best Practices for Podcasters

There are a variety of things you can do to get more listens on your podcast. Below are a list of a few things that can help. As always, the great data from PacificContent has a few suggestions. Show Title Name Tips Show titles should be clear, concise, unique, specific, and evocative. They need to telegraphContinue reading “Simple to Implement Title Best Practices for Podcasters”

The Road to 3 Million Podcasts

We believe we are in the first inning of a double header as it relates to the podcast industry. In the relatively near future, podcasts will be as easy to produce as it is to produce blog posts today. And like blogs today, most businesses and individuals will be producing audio content at a scaleContinue reading “The Road to 3 Million Podcasts”

Podcasting 101: The Beginners Guide to Podcasting

Podcasting is, without a doubt, one of the most transformative media formats on the market today. It has done for radio what print on demand has done for publishing — democratized the process in a revolutionary way. Anyone can make a podcast, and so the possibilities in this industry are wide-open. If you listen to podcasts, chancesContinue reading “Podcasting 101: The Beginners Guide to Podcasting”