What is the perfect amount of time for a podcast episode?

As the podcast industry surpasses over 700,000 individual podcasts and over 29MM episodes, there is a large trove of data to gain insights from. One question we wanted to help answer is “What is the perfect amount of time for a podcast episode?” Photo by Claus Grünstäudl on Unsplash PacificContent analyzed over 10MM audio podcast episodesContinue reading “What is the perfect amount of time for a podcast episode?”

Podcasts Now More Popular than Blogs

The US podcast market is expected to reach $1.6B in podcast advertising revenue by 2022. At its prime, blogging was a major way for businesses to evangelize, educate customers, reach new customers and even monetize in ways they weren’t able to do before. Blogging had a good decade run but now there is an evenContinue reading “Podcasts Now More Popular than Blogs”

Will “Deepfake” Ruin the Podcasting Industry?

“Deepfake” videos and audio have the potential to destroy reputations, sway the elections, and maybe even start a World War. Deepfake (a portmanteau of “deep learning” and “fake”) is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videosContinue reading “Will “Deepfake” Ruin the Podcasting Industry?”

Podcast Protocol: How to Interview Someone for a Podcast

The popularity of podcasts has grown significantly in the last couple of years. What used to be a niche industry has now become one of the world’s favorite forms of entertainment. Now, there are more than 73 million podcast listeners in the US alone. With so many people listening, more and more new podcasts areContinue reading “Podcast Protocol: How to Interview Someone for a Podcast”

Traditional Media Companies and Podcasting

Traditional media companies are starting to embrace podcasting and it is starting to pay off. The New York Times has one of the most popular daily podcasts called the TheDaily and it launched in February of 2017. In this short amount of time, TheDaily now has well over 100MM downloads and has reached over 2Continue reading “Traditional Media Companies and Podcasting”

Purpose, Vision and Values: Finding Your North Star in Podcasting and Business

When starting a podcast you by default are becoming an entrepreneur. If you are 100% focused on making your podcast successful and profitable, then you must run it like a successful and profitable venture. The best way for you to start with an extremely strong foundation is to develop your organizational or (podcast) purpose. PhotoContinue reading “Purpose, Vision and Values: Finding Your North Star in Podcasting and Business”

Podcast Market Stats and Data (May 2019)

According to research firm WARC, the podcast market has been experiencing rapid growth and this trend is estimated to continue. From 2013 to 2018, podcast ad spend has increased 1,344%. It is estimated that by 2022, total podcast adspend will reach $1.6B and will make up 4.5% of all audio advertising market share. Total PodcastContinue reading “Podcast Market Stats and Data (May 2019)”