Competitive Analysis Through Spying

When you have greater visibility into your competition, you are able to answer internal strategic questions much more quickly than if you were to go through the process of solving the problem yourself. For example, strategic questions like: How can we dramatically increase qualified traffic to our site for free? What marketing message is mostContinue reading “Competitive Analysis Through Spying”

How to get Your Content on Voice Search

A new study by SEMRush did an analysis of what it takes to get your content on smart device voice search. They analyzed over 50,000 queries in order to determine what the qualities of the the content should be to show on these devices. Photo by Sebastian Scholz on Unsplash The Bottom Line in Showing inContinue reading “How to get Your Content on Voice Search”

The Art of Creating Amazing Podcast Show Notes

Think of podcast show notes as another way to reach your listening audience by providing a description of what your podcast episode is about. It not only helps increase your ranking in podcast discovery sites like iTunes, Google Podcasts and Stitcher, it also helps increase your SEO when you add these show notes to yourContinue reading “The Art of Creating Amazing Podcast Show Notes”

Podcast and Audio SEO is the Future of SERPs

Historically, SERPs (Search Engine Result Pages) have been primarily made up of text based web pages. Google dramatically changed the relevancy of search results with their Page Rank algorithm: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlyingContinue reading “Podcast and Audio SEO is the Future of SERPs”