One of the world’s best and leading VCs, Andreessen Horowitz, recently released their 2019 podcast ecosystem report. The report is full of nuggets and details about the podcast industry.
Podcast Consumption is Rapidly Growing
Apple Accelerated Podcast Consumption on Mobile Devices
Macro Trends Around Smart Speakers and Connected Devices within the Car Could Accelerate Growth Even Further
Apple Podcast Market Share has Decreased from 80% to 63% in the Past Few Years
Spotify is now Second Largest Podcast App and Has Doubled Market Share in the Last Year to 9%
There are Five Types of Podcast Publishers
Podcast Hosting is Extremely Fragmented
Podcast Ad Revenue is Growing
Today, Podcast Monetization is Through Direct Response and Host Read Advertising (Not Scalable)
Significant Startup Exits Over Last 5 Years
Podcast Investments have Exploded
