As the podcast industry surpasses over 700,000 individual podcasts and over 29MM episodes, there is a large trove of data to gain insights from. One question we wanted to help answer is “What is the perfect amount of time for a podcast episode?”
PacificContent analyzed over 10MM audio podcast episodes going all the way back to 2005. Here is what they found:
- The average length of all podcasts was 43 minutes and 24 seconds.
- The length of podcast categories varied quite a bit. Gaming and music related podcasts were the longest at around 67 minutes and language courses being the shortest at around 9 minutes.
- The average length over time from 2005 to 2018, we have seen an increase in average length of podcasts from 2005 to 2013 and now we are starting to see a decline in the average minutes per podcasts as short form audio is becoming a bit more popular.
When looking at the top podcasts on the Apple top 400 list, the average time per episode 47 minutes and 30 seconds.
When deciding how long your podcast should be, you can get a little more scientific and look at other data that might dictate the direction you should go. For example, the average commute time within the US is 26.4 minutes. 22% of podcast listeners listen to the podcast in their car/truck. 90 Million Americans listened to a podcast last month. That means roughly 19.8 Million people listened to a podcast while driving. So with this logic, a good podcast episode length would be less than 30 minutes.
At the end of the day, it is up to you. If you provide great audio content, your listeners will continue to listen; regardless of length.